What can earwax reveal about your brand?

Let's get into ear wax.

This article from the BBC News about what earwax can tell us about our personal health is absolutely fascinating. (https://lnkd.in/eQehFJhp) I know, I know...how on earth can that be? Check it out. There is evidence ear wax may be able to speak to our likelihood of getting cancer, Alzheimer's, diabetes and heart disease.

It's amazing this very common element has been there all along and no one has really focused on it until relatively recently. So simple, so ever present and yet disregarded.

What's the earwax of your operation or your brand? What's been staring you in the face but because it's not sexy, it's just there, and you've learned to live with it, but that can unlock solutions or identify issues that need to be addressed? Is there something so obvious you've been overlooking it and its ability to, potentially, change the game?