Data-driven, human-focused insights for the F+B industry.
Drawing on 20+ years in the restaurant, retail, food manufacturing and agriculture sectors, Menu Matters specializes in providing thoughtful, actionable analysis of industry-specific shifts and broader social trends. Our data-informed approach is complemented by a deeper understanding of consumer psychology, developing comprehensive strategies that align with our clients’ business and brand goals.
Decoding consumer demand.
While data has an important role to play in informing business decisions, we’ve found that truly game-changing insights pair statistics with psychology. That’s why we use words like desire, craving or need when describing the roots of our strategy—and this refreshingly human approach has the added benefit of boosting our clients’ own sense of creativity and connection!
B2B, B2C and P2P.
Whether your target audience is chefs, restaurant operators, farmers, diners or home cooks, our work spans the full gamut of food industry relationships. This broad perspective helps us simultaneously track parallel (or divergent) trends among industry professionals and consumers, empowering us to better anticipate what’s waiting around the corner.
Translating and transcending trends.
While our work is certainly informed by current “trends,” we intentionally steer our clients to link their business strategy to deeper, more enduring concepts. In fact, rather than chasing the latest flash-in-the-pan frenzy, our insights help clients become tastemakers themselves—driving the conversation, instead of simply adding to the noise.
Serving up a fresh perspective.
Our team studied cooking and gastronomy long before we became consultants—so you know the enthusiasm we bring to our work is real. We care about the future of food on a deeply personal level, and most importantly, we care about our peers in kitchens, labs, fields and board rooms who have similarly dedicated their lives to this industry.
